P2 & M2

P2

a) Proposal

The product being advertised is a new glass and window cleaner called Hammer glass cleaner that removes tough grease and grime, leaves surfaces with a streak free shine and is for use on mirrors, windows and other glass surfaces.

The target audience would be a woman around the ages of 35 within the middle to upper class region they would be a homeowner that spends time during the day doing house work and cleaning as the product  being advertised is a cleaning product so the target audience would have to have a house to clean and would have to clean in general.

The campaign message would be ''for a glass cleaner that smashes through grime and dirt use Hammer glass cleaner''

b) Campaign schedule

The release date of the radio advertisement will be on the 26th of June the product will be in stores already and by advertising it on this date means that it will be summertime meaning that people will be wanting to clean their houses inside and out for people to come round for BBQ s and such meaning their should be an initial increase in sales of the product around this time. The advertisement will play on radio stations at around 13:00 till 18:00 as during this time frame people are normally commuting from work or collecting children from school and after work and school runs most people go to supermarkets to get shopping so by having the advertisement within this time frame could get more people to buy the product as they are most likely already heading to a supermarket. Audio visual advertisements and print based adverts will also be used and the audio visual  adverts will be played on television on certain channels as well as being online on sites like YouTube. The print based adverts will be several posters and billboards. All these visual and print based advertisements will be released on the same dates as the audio advertisement this is so that there is a higher chance of people seeing the advertisements as well as seeing a different range of advertisements that could influence people. The print based advertisements will be located in urban areas with a lot of housing as it should boost the amount of people that see the advertisement compared to if it was in a rural countryside village.

c) Legal and ethical

As the advertisement is for radio certain legal rules apply to these advertisements instead of some television or print based advertisements such as the Harm and Offence section within the ASA's guidelines which state 

4.5
Radio only – Advertisements must not include sounds that are likely to create a safety hazard, for example, to those listening to the radio while driving.

This rule does apply to my advertisement as it is a radio advertisement that will contain sound FX and so I must make sure that the sound FX I add will not be a safety hazard while people are driving such as not making the sound FX loud and abrupt so they do not distress or distract people. My sparkle sound effect I am planning on using my advert is very abrupt and loud so I will either not use it or will have to change the audio so it is less loud and abrupt.